We have also consulted broadcasters internationally to develop a best practice approach to the management of personal information. Over the past year the ABC has worked closely with the Office of the Australian Information Commissioner to ensure greater privacy protections than any other streaming service in this country. We place a high priority on the protection of personal information, in line with the trust that Australians place in their public broadcaster. The ABC is bound by the Privacy Act and the Australian Privacy Principles. Nothing about creating a login for ABC iview changes our editorial independence, integrity or responsibility, including the privacy and data protections audiences expect of the ABC. There are currently almost 6 million ABC accounts delivering the benefits of personalised ABC iview services.
#ABC WATCH APP FOR FREE#
In 2021 ABC iview was Australia’s No 1 broadcaster VOD streaming service with more than 4500 hours of television shows, live performances, and films to enjoy for free – and ad free.
In a recent audience survey 95 per cent of respondents flagged a strong interest for ABC iview to add personalisation features that would require a login.įailing to keep pace with user expectations could lead to a danger that our Australian stories get lost in the mix, or don’t get told at all. Introducing Login to Watch means ABC iview can do what the other streaming services and commercial and public broadcasters are already doing and provide the personalised services viewers expect.Įighty per cent of public service broadcasters in the European Broadcasting Union, for example, require some form of login to access their video on demand service, including the BBC.
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